Phumelela
A full redesign for a mental-health and GBV non-profit. Calm, clear and built so a person in crisis finds help in one tap.


Brands, websites, packaging and campaigns, each one taken from the first idea to launch.
A full redesign for a mental-health and GBV non-profit. Calm, clear and built so a person in crisis finds help in one tap.


A website that feels like walking the museum floor: the collection, the stories and the showroom, on desktop and phone.


A craft gin brand built from the ground up: the story, the identity, the labels and the launch. Made to stand out on a crowded shelf.


Suicide prevention for men, a bilingual campaign against gender-based violence, and the posters and events that fill a shisanyama.




Hands-on cocktail training for the club's bar staff, covering the basics, signature drinks and service. Then a custom cocktail menu with recipe cards, so every drink comes out the same, every time.

